Kenzo’s creative directors Carol Lim and Humberto Leon were elected to work with Britney Spears in their last campaign. What do we owe this return of Britney Spears photographed by Peter Lindbergh?
Kenzo created the first Memento collection in 2017. Inspired by the archives, this creative duo adapts Kenzo’s founder, Kenzo Takada’s visionary designs today. Memento N ° 2, released this year, is referring to Kenzo Jeans, the collection of denim that was put on the market for the first time in 1986.
It’s quite understandable that the brand is offering Britney Spears an offer when it comes to the subject. Indeed, it would not be wrong to say that Britney is precisely a denominator or even the forerunner of a whole-dress denim dress.
As a pop icon, Britney, who managed to change young girls’ cabinets in her own style around the world, was drawing an image of a mother who lived a quiet life in recent years. With this ad campaign, Britney says, “I’m not going anywhere, I’m still around.” Britney has done a lot in her career, but for the first time, she has become a luxury brand!